Apres Christmas - Flipbook - Page 15
“Made in Italy”.
Few three-word phrases have the power to conjure up stronger
connotations of luxury, style and quality. Those three words,
when strung together, are synonymous with dedication to craft
and attention to detail.
And that is exactly what Minotti
stands for too.
As the perfect expression of the
above axiom, Minotti believes in its
role as ambassador of a classicmodern lifestyle in the residential
and Hospitality segments.
The company was established
in 1948 and was born out of the
intuition of Alberto Minotti. The
small-scale artisan workshop
grew quickly and, from the sixties,
became more industrialised in
character and size.
The next step was taken by
Renato and Roberto Minotti, who
had already been working in the
company for several years and, in
1991, took over at the helm after
the premature death of their father,
beginning a process of growth and
expansion into the international
markets.
The siblings shared their creative
vision and aesthetic key principles
with the architect Rodolfo Dordoni,
who was assigned the strategic role
of Art Director and coordinator of all
the company collections.
Central to the Minotti identity is the full expression
of the “Made in Italy” concept, which today
permanently melds tradition and innovation:
Sendai Seats
Minotti’s is a story of Italian
excellence which, since the late
1990s, has also bene昀椀tted from the
3rd generation joining the company
and bringing yet a more diverse set
of skills to the table.
Central to the Minotti identity is the
full expression of the “Made in Italy”
concept, which today permanently
melds tradition and innovation:
the skills of talented artisans are
employed to 昀椀nish a product created
by modern technologies, while the
intelligence of the hands balances
industrial precision with sensitivity
and emotion. This high degree of
know-how is constantly improved by
the intensive research on materials
and technological solutions, thereby
enhancing not only the value but
also enriches the details.
And attention to detail is exactly
what Minotti achieved in a recent
London apartment project, The
Broadway.
In the heart of Westminster, a special
location with a spectacular view of
London’s skyline, the developers
of The Broadway tasked Minotti to
complement the architectural design
with contemporary furnishing pieces.
The project harmoniously blends
furnishing pieces from the recent
Minotti collections with the brand’s
most iconic pieces, enhancing the
architectural context and the striking
urban setting.
The penthouse covers an area of
over 400 sqm, alternating living,
dining and four bedrooms with
panoramic views of the city’s
landmarks.
The Christmas Edition
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