Apres August - Flipbook - Page 13
The fabric
of Camira’s
environmental
stewardship
Speaking of plastic in the ocean,
Camira, a British fabrics and
upholstery manufacturer, decided
they’re seasick of it and instead
of sitting back, they started doing
something about it.
Oceanic is a reflection of Camira’s
ongoing commitment to environmental
product stewardship, building on their
expertise in recycled polyesters to
incorporate marine plastic waste for
the very first time. Created entirely
from recycled plastic, this new range
brings new life to waste products from debris found floating in our seas
to post-consumer plastic bottles,
destined for landfill.
Partnering with the SEAQUAL
Initiative, Camira has created a type of
yarn used for their Oceanic fabric. And
when you do the sums, you’ll see that
for every 2 kg of fabric sold, it means
1 kg less plastic in the oceans!
Taking its strength from the raw plastic
from which it was originally created,
Oceanic is a highly durable textile,
tough enough for a life not only on the
seas but also on the seats it furnishes.
Blending a soft fluidity with a high
level of performance, it is ideal for
inclusion in a wide range of modern
interiors.
Have a look at their video below:
https://youtu.be/xHzgLrzWYfc
THE AUGUST 2023 EDITION
[11]
